Brand extension is a marketing strategy in which an organization that markets a product or service with a well-developed image uses the same brand name but in a different business category. In honor of ikea's recent foray into prefab housing, we took a look at some of the most famous brand-stretching in corporate history many, if not most, of these exercises fall flat on their faces, but when they pan out, brand extensions sometimes surpass their parent company’s wildest expectations. Line extension and brand extension address the marketing of commercial goods the brand refers to the recognized product or company name such as kraft, pepsi or apple the way in which the company . Brand extension: advantages and disadvantages of brand extension brand extension refers to the use of a successful brand name to launch a new or modified product in the same broad market a successful brand helps a company enter new product categories more easily for example, fairy (owned by . As you may know, brand extension is a marketing strategy in which an organization that markets a product with a well-developed image uses the same brand name but in a different product category.
Brand extensions can make a lot of sense, if the original brand has positive associations for customers the era of the stand-alone brand is coming to a close, as more and more companies understand the value of linking brands together. In brand extension research, consumers thought contadina pasta was a logical companion product that would have the leverage of the italian heritage of the parent aunt jemima (the pancake mix brand) launched pancake syrup, as a companion to compete with log cabin syrup. I was reading somewhere that 70% of new products are brand extensions using a well-known brand name to enter a new category seems to be the the obvious way to improve the bottom line. Line extension a line extension is a product that incorporates a slight twist on an established brand it utilizes the older brand’s name and imagery, and is usually in the same general product category.
Start studying chapter 13 - brand extension learn vocabulary, terms, and more with flashcards, games, and other study tools. Aqua hair extensions provides high-quality keratin, cylinder, clip in, and tape in human hair extensions, products & accessories to licensed hairstylists. Brand extension research, founded by dr ed tauber, is the premier specialist in researching and developing brand extensions, brand stretching and the general techniques of extending brands. Brand extensions - bestbuy 100% secure and anonymous low prices, 24/7 online support, available with world wide delivery effective treatment for erectile dysfunction regardless of the cause or duration of the problem or the age of the patient, brand extensions. Brand extensions also benefit from the built-in loyalty of the parent brand, which helps reaffirm the brand promise, and sustain the parent's brand relevance in addition, brand extensions can help a brand position itself in new categories.
Measure brand equity one of the biggest concerns when implementing brand extensions is the risk of causing brand dilution, that is, when the new product category fails and presents a negative impact on the brand as a whole thus, the first step is to have a brand equity measurement in place in order to track possible future impacts. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different . 4 brand extensions and why they were successful when brand extensions win over loyal brand consumers with a new product, it is a win with lasting benefits for the brand, including increased revenue and greater name recognition. A strong brand name is an invaluable asset managers must know when to exploit it, when to protect it, and how to tell the difference between the two because using an established brand name substantially reduces new-product introduction risks, there is an almost irresistable pull to “extend” brand names to new products. The problem colgate is not a brand name one would associate with a hot meal after work the idea reminded too many people of eating toothpaste.
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A brand extension is when a company uses its leverage to launch a new product in a different category there are eight different brand extension strategies: similar product in a different form . Brand extension is a strategy used in marketing a company which is already branded in the market with a pre-defined image will make use of the same brand name to market a different product category. Effective branding strategy allows companies to distinguish themselves from their competitors in the market in this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.